U I    f o r   W h i t e l a b e l

Alongside the OPPTY web application, the open banking loyalty platform was also used as a Whitelabel solution for our B2B clients, for example Comdirect. For each Whitelabel partner we used to offer an own branding plus landingpage to explain the product.
As the old design of Comdirects „Make a deal“ was outdated, the theming needed an update.

Problem

Clients of Comdirect who want to use the loyalty platform
„Make a Deal“
are confused by the design, as it is very different to the rest of the Comdirect brand world.

Approach

Design a color theming and product appearance, that fits
into the Comdirect universe.

Roles

Senior UX Designer: E. Özdemir

UX Designer: K. Domberg

Old Theming

The old color theming and branding was outdated with an off brand color palette.

Analysis

To design a better fitting product theming for the Whitelabel alongside the Comdirect brand world, we first did a product world analysis to check existing designs inside the brand universe.

Comdirect Website

  • Comdirect App

  • photoTAN App

  • Trading App

Insights

In the quick analysis, the following 2 aspects and design differences stood out in particular:

Dark Mode
Most of the screens in the Comdirect product world are designed in a dark mode with a dark background and brighter font and design highlights 

Button
The button color is continuously in their brand yellow

New proposals

For the new theming we changed the colors into the main brand colors and made 3 proposals

  1. New colors + new header

  2. New colors + new header + dark navigation bar

  3. New colors + new header + dark mode

  • New colors + new header

  • New colors + new header + dark navigation bar

  • New colors + new header + dark mode